Bentley University is a private business university in Waltham, Massachusetts. Founded in 1917 as a school of accounting and finance, Bentley has since grown and awards bachelor of sciences, arts as well as graduate degrees in business and technology. Bentley came to Ologie with the need for a capital campaign, which included a campaign logo, a campaign brand and overview brochure of the campaign. As a team, we created a bold and sophistacated brand to reflect Bentley’s strong place in finance and high quality reputation.

Ologie, 2015

Erika Clark, Designer
Bev Ryan, Creative Director
Aaron Bragdon, Writer

Columbus School for Girls is a private, all-girls college-preparatory day school located in Bexley, Ohio. For CSG, the team at Ologie created a brand positioning statement that reflects the energy, passion and community that sings through the halls of CSG. Along with brand development, I had also created a unique photography library for CSG in 2013 with Ologie, as well as 2015 under Erika Gene Clark Photo. 

Ologie, 2013

Erika Clark, Designer and Photographer
Laura Rees, Creative Director and Writer

TURN is Columbus College of Art and Design’s new alumni magazine. The idea was to create a fresh publication that alumni, current students and members of the community would want to pick up and read. The concept of the first issue was based on the idea of process, which each article speaks to. As a team, we created a branding system for the magazine to pair well with CCAD’s master brand. Full of creativity and no ads allowed, TURN was a sincere collaboration between CCAD and our team at Ologie.

Ologie, 2015

Erika Clark, Designer and Photographer
Neil Wengerd, Designer
Keith McDaniel, Associate Visual Director
Bev Ryan, Creative Director
Kelly Forman, Writer
 

The concept for the 2017 CCAD Fashion Show was Reflection—with the literal sense in terms of reflection of mirrors as well as using student poetry to rub off of the concepts for the collections and art direction. For this project, my role was to lead the concept direction, design, as well as art direct the look book photographer Marcus Morris and conduct post-production to the images.

Erika Clark, Art Director, Designer and Photo Retoucher
Dakota Story, Writer
Ellen-McDevitt Stredney, Writer
Marcus Morris, Photographer

Mini-newsletter and postcard series sent out to community and alumni to help raise funds for the university. 

Ologie

Laura Rees, Creative Director and Writer
Erika Clark, Designer and Photographer
Sean Tucker, Designer

In 2012, the Ad Wall and Jingle Wall communicated the Nationwide brand through a dynamic and interactive experience featuring historic and current branding and advertising (Renderings shown).

Jingle Wall

This engaging installation traces the evolution of On Your Side ® from 1964 to today. To navigate the jingle screen, the user would scroll with their fingertips to a desired decade. Content scrolls horizontally. To make a selection, the user would tap their desired jingle. Upon making a selection, a darker blue action state was displayed, along with a music note to communicate that the user their selection is now playing. 

Ad Wall

Showcasing television ads in one interactive installation creates a compelling snapshot of the Nationwide brand. In 2012, the two screens  showcased current advertising. One screen looped TV spots, while the other was an interactive touch screen that provided facts about the spots. The user scrolled horizontally to the desired category and taps the desired ad. Upon touching the desired ad, a title caption appeared. To view the ad in full screen, the user would touch the arrow icon to enlarge it. Play mode gives viewers the opportunity to play and toggle through the ads.

Ologie, 2012

Erika Clark, Designer
Jenn Stevens, Creative Director

Career overview brochure included in the 2012 CCAD Admissions kit.

Ologie, 2012

Erika Clark, Designer
Andy Hayes, Creative Director

Albright College

After kicking off their new brand, Albright College was in need for website refresh. With this project, I created a web style kit and page designs for desktop, tablet and mobile that now is currently in development and is due to launch late summer 2017.

Erika Clark, Designer
Jill Neely, Creative Director
Brian Menerink, Development

Icahn School of Medicine

Icahn School of Medicine at Mount Sinai, in New York City is a leader in medical and scientific training and education, biomedical research and patient care. Icahn came to Ologie looking for a brand refresh. With this, the team created a positioning statement, as well as a handful of tactics to illustrate how this brand concept could come to life with the overall idea of The Bigger Picture, and how examining the details affect the human condition.

Ologie, 2016

Erika Clark, Designer
Nathan Thornton Creative Director
Aaron Beck, Writer

To view brand guidelines, please contact Erika Gene Clark directly. Guidelines include brand strategy, messaging, and visual language.