A series based on GenZ in collaboration with Ologie.
Born between 1996 and 2010, the members of Gen Z have a very different mindset from the generations before them. Especially when it comes to making a choice about college.
These archetypes outline distinct personalities and values, which inform the way each group thinks about and ultimately selects a college. By examining these archetypes, you can better understand how students consume, interact with, and expect to receive information. This empowers you to create more tailored and meaningful experiences for the best-fit students you’re trying to attract.
Cole Londeree, Designer
Lisa Ragland, Designer