In 2012, the Ad Wall and Jingle Wall communicated the Nationwide brand through a dynamic and interactive experience featuring historic and current branding and advertising (Renderings shown).
Jingle Wall
This engaging installation traces the evolution of On Your Side ® from 1964 to today. To navigate the jingle screen, the user would scroll with their fingertips to a desired decade. Content scrolls horizontally. To make a selection, the user would tap their desired jingle. Upon making a selection, a darker blue action state was displayed, along with a music note to communicate that the user their selection is now playing.
Ad Wall
Showcasing television ads in one interactive installation creates a compelling snapshot of the Nationwide brand. In 2012, the two screens showcased current advertising. One screen looped TV spots, while the other was an interactive touch screen that provided facts about the spots. The user scrolled horizontally to the desired category and taps the desired ad. Upon touching the desired ad, a title caption appeared. To view the ad in full screen, the user would touch the arrow icon to enlarge it. Play mode gives viewers the opportunity to play and toggle through the ads.
Ologie, 2012
Erika Clark, Designer
Jenn Stevens, Creative Director